The key to success as an advisor lies not only in how great of an advisor you are but also in your ability to offer much-needed services that other advisors may be overlooking. If you are not providing your ideal clients what they actually want, you are at a great disadvantage. So what might some of those things be?
Here are 3 key things we see pop-up again and again, which are surprisingly simple, yet most advisors tend to complicate it. K.I.S.S.
1. Communication on a timely basis:
The number one reason clients leave their advisor is not due to lack of returns, but lack of communication. It seems extremely simple but can be one of the most difficult things to stay on top of – especially as your client list grows. Staying in touch with clients on a regular basis is essential to keeping their business.
2. Easy-to-understand financial updates:
No one wants to read complicated industry lingo. Clients simply want to know ”What do I have?” … “How am I doing” and … “What am I paying for?” Yet, most advisors never keep it that simple.
3. Safety:
Let’s face it — no one likes the thought of losing money, yet many have no plan in place to shield themselves from the next market correction. A proven strategy put in place ahead of time can provide clients the peace of mind they need.
For example, imagine meeting with a prospect that has multiple accounts through a competitor. In many instances, it can be a challenge to convince prospects to move all their assets at once. What if you had the ability to offer a free service for those held-away accounts that provided better communication, cleaner updates, and extra safety all without having to move their accounts right away? How many prospects would take you up on that?
The ability to give clients exactly what they want with no strings attached gives you the best opportunity to manage all of their accounts in the near future.
